The Evolution & Social Effects Of Media Technology

The media technology progresses with the development of media technology. The various media forms in different historical periods expand space for information communication. The emergence of a new medium, pioneered by technology, will invariably bring subverted effects on human society. In the past, people focus more on communication content than on its way, which brings short-period effect. Actually, research on the evolution of media technology is the long-term method of grasping media's social effect from all-round perspectives.This thesis outlines the historical development of technology and its media from the ancient information carrier to nowadays information highway data, hence media technology's development regularities and its effect on the society. It also has its philosophical reflects.Chapter One summarizes the research of media technology at home and abroad and its trend. It also expounds the meaning of writing such a thesis and the research methods applied.Chapter Two defines basic issues of media technology, such as technology, communication, media and media technology so as to make a good theoretical basis for further studies.Chapter Three introduces the developing course from colloquial communication to electric media communication and analyzes media technology's social effects in different phases from the angle of politics, economics, cultures and socialization in details.Chapter Four discusses new media technology and its social impact. It emphasizes the predominance of new technology over the traditional one, and how the former rebuilds the traditional media technology. In addition, it mentions digital technology and how SMS technology, in combination with net technology and traditional technology, affects society.Chapter Five summarizes the evolution of media technology and discusses technology philosophy's view on the evolution of technology form. Besides, it analyzes researchers' concept and discovers the evolution regularities of media technology.Chapter Six, through philosophical considers on the media technology development and its social effect, indicates that media technology gives incentive to human civilization. As society has a counter effect on media technology, this chapter also discusses the negative effects of media technology and puts forward relevant measures.