The Specific Studies Of The Advertisements In Shenbao From 1911 To 1919

This paper is based on the studies of the variousadvertisements from 1911 to 1919 in Shenbao, which involvedcultural education publication,transportation,finance,textile and garments,industrial and mining machinery,dailyappliance and casuals and pharmacy. Shenbao is regarded as the"encyclopedia of modern history" for its long history,influence and high historical value.The research starts from 1911 for its significance in thedevelopment of China. It is in this year that 1911 Revolutionbreaks out. It brings about such a heavily that penetrating inall corner of China: collapsing of feudalism, the establishmentof democracy. Meanwhile, the international environment alsochanged---the outbreak and extending of the World War I. Therehas been a decrease in the fluence of foreign capital in China,China national capitalism developed speedily. As the beginningof the New Culture Movement, the year of 1919 exerts greatersignificance to the development of China, so I decide to makethe advertisements of this period as the time segment of study.Shenbao is famous for the publication of various kinds ofadvertisements. The publication of China's economy andeducation is completed from the articles of daily use, hobbies of the citizen, fashion in small sense to economicalconstruction in large sense, such as the buildup of the railways,raising money, establishing the mines etc. During this period,the newspaper reported every side of the social and civil life,which deserves the honor of "encyclopedia of modern history"According to the content and function, the advertisementsare divided into seven categories in Shenbao, as follows: 1.Cultural education publication 2. Transportation. 3 finance4. textile and garment 5. industrial and mining machinery 6.Daily appliance and casuals 7. Pharmacy. The paper will analyzein deep sense, combining with specific historical materials andthe statistics of economical history. We attempt to disclosethe economical social historical and international problemsbehind the advertisements through analysis. Meanwhile, bycomparing and contrasting the quantitative variation, thepaper will illustrate the development of China nationalcapitalism and the living condition of common China citizenrepresented by citizen in Shanghai. Therefore, we could findthe threads of China's development which involves political,economical and social aspects.The paper focuses on the analysis of the categorizedadvertisements, according to the quantitative studies, by means of sampling, attempting to research and explain theinfluence of industrial culture upon the common life of citizen,the contrast of the forces between foreign capital and nationalcapital, and the progression and the reasons of the highdevelopment of shanghai from 1911 to 1919.By comparing and contrasting the composition of capitaltogether with the illustration of graphical representation,the paper will show the change in advertisements and therepresentation of the competition between foreign capital andChina national capital. As a result, we could know the citizenlife, commercial activities and the intrusion of foreigncapital at that time, so as to study the tough road of thedevelopment of China national capital. Through the research,we could deepen our understanding of tracks of the developmentof Shanghai from 1911 to 1919, through which we could see thedramatic changes of commercial culture and folk culture inmodern ChinaThe advertisements of cultural education publication,transportation,finance,textile industry,industrial andmining machinery,daily appliance and casuals and pharmacy areall closely related to the life of the ordinary people. Theadvertisements in Shenbao reflect the need of the people and the people-oriented spirits. Based on these advertisementsranging from the national economy, the development of China'snational capitalism to the civil life, the paper interpretsthoroughly the whole situation of China's development in theperiod from 1911 to 1919.From 1911 to 1919, the inside and outside of China changesdramatically. With introduction of quantities studies, weanalyze the development of culture, life of citizen and Chinanational capital by means of sampling,grouping,comparingand analyzing the advertisements in Shenbao. Based on theanalysis, we could draw a conclusion: China, materially andspiritually, has a strong tendency of depending on the outsideworld. Besides, a foreign force exerts great influence uponChina.