From Symbolic Exchange To Silent Mass

Jean Baudrillard is a famous theorist of France during contemporary period.His theory thoughts were rich and generous, having spread all over philosophy, anthropology, sociology, psychoanalysis, etc,whose idea on the media developed a school of his own, which has far-reaching effect, his judgement has great enlightenment and insight, but its limitations are very obvious. He is by"simulation""hyperreality"and"implosion"theory of the Trinity in postmodernism thoughts. Baudrillard thinks the monopoly and monolog of the mass media and the bewilderment of the media information anlage of symbolic exchange that cause the Silent Mass, which is the tactics of the weak side used to resist the monolog of the media and information overflow.Worried about perspective of contemporary new media technologies, Baudrillard has a critical attitude to contemporary mass media. A series of consequences are caused irrationality of media technologies: all the world has become a"simulation flow", signified being lacked of meaning flowed everywhere; everything is exposed to the harsh and inexorable light of information and communication; signs dominate the world, subjectivity lose its previous privilege; the strategies of the mass can only rest on passive fatal strategies.Baudrillard' s late philosophical thought of technology is a typical tec hnological determinism. Derived from the theory of mass media technology i n the medium-term,it entered into the late technological determinism of th e pessimist "fatal strategy" of object.Baudrillard criticized capitalism society of its digitalization, simulations and information based on the analyses of the mass media technologies. Although his theory is radical and ridiculous, he had been leading a new culture principle in contemporary society, and providing a creative idea for our understanding the effect of the new communication forms on the society.The literature summarization"The mass media one-way"to analyse new relation between masses and the medium of the poll, to carry on dialectical thinking and criticism to his media theory. In contemporary technological times, not only the positive effect of Baudrillard's, technological determinism,namely,the technological great influence on the human soc iety; but also the extremism and one-sided effect of his philosophy of tech nology should be viewed clearly.Therefore we can deal with the relationshi pamong modern technology,society and human being.