How Could Reader Seize The Oppotunity And Meet Challenges

"Reader" is our country periodical industry main item eldest child ,its development course and the success operation method always is the field attention and the research focal point But looked from the present research present situation that, the majority attention vision goes to much its success experience summary, already and soon faced the challenge to it to rarely have involves "Reader" the success sin deed is worth we very good summary and the utilization in the practical work But takes a broad view the Chinese periodical industry and even the digest class periodical development present situation ,loudly sings the song of praise is cannot solve the basic problem, only has sees clearly the situation and provides for a rainy day, shifts to an earlier time makes should to the preparation to be able in the development Bai Chigan furtherThis article uses the case study law, first the outline introduced "Reader" the development course as well as obtains magnificent result But after embarks from the reality, the realistic analysis "Reader "the new time has faced opportunity and challenge The article key embarked from the Chinese digest class periodical development situation, discusses "Reader" to be supposed to the opportunity and the challenge concrete procedure Promotion magazine quality, cast ing brand; The release and the advertisement develop simultaneously, the multi- strip leg walks; The attenion brand strategy, extends the brand effect, and in this foundation, introduced with emphasis goes out the strategy and the network extends the strategy Finally and the economic embarked from the edition publication study, proposed raise dreader loyalty this pass "Reader" the future and the destiny essential link Certainly above is "Reader" develops in the result foundation in the affirmation the rationalization proposal which proposed to it "Reader" continues the collar to run the Chinese periodical, it obtains the result is the contradictory principal aspect, this point should fully affirm But the opportunity and the challenge co exists, has become the fact which the field does not struggle "Reader" already had the mature market operation experience, if could hold establishes the reader to publish the group the turning point, in new turn of Chinese and foreign periodical gambling certainly could be most splendid...