The Research On Survival Of The Model Propaganda In The New Century

The model report has very strong sense of advocacy and its political intention is obvious. The model report's tendentious is obvious to all, and has very little novel. This article holds that'the model report'should be called'the model propaganda'actually, and carries on the proof from the following several aspects: the rationale of the model report manifests the essence of the propaganda, the timeliness of the model report can not achieve the requirements of news, the model report is unable to achieve the objectivity of the news, the model's publicity value is more than the newsworthy. At the same time, the article points out that the idea of the model report has encountered'the valid crisis'in the new century. The paper holds that the model not only need time nature, but also need the transcendence. The second chapter analyzes the social environment that the model propaganda faces, from the macroscopic aspect and the microscopic aspect, which includes the diversification of the social value, the approach of mass culture and audiences'individual consciousness increase, the change of the medium pattern. At the same time, the second chapter analyzes the model propaganda's present situation, and find that the model propaganda is coming close to"the news", and is improving its idea and operation according to the news dissemination rule. The third chapter analyzes the opportunities and challenges which the model propaganda encounter in the new century . The fourth chapter inspects the model report's dissemination effect and analyzes the image which dissemination effect from various level (including cognition, psychology and manner, behavior). The fifth chapter attempt to forecast the model propaganda's prospect, and consider the model propaganda will exist for a long time because of nature of news institutions in our country, but the influence will get more and more weaker which will be the historical necessity.