High-End Aimed And Intelligence-Beneficial Entertainment TV Program

"Absolute Challenge", the first gear large-scale program of human resources presented grandly by Channel Economy of CCTV in the need of the trend of the times and of the market is a comprehensive intelligence-beneficial TV program including both information and competition. Through competitors'competition for the real position provided by famous enterprises, this TV program supplies not only real chances of profession for job seekers, but also a stage for enterprises to introduce their culture and managing experience. Initially inviting applications for a job by TV program, it is introduced by the following ways: competitors compete with one another for the real position provided by famous enterprises on the spot, then through multidimensional selection and assessment by internet service "Zhaopin.com" (a special servicing organization for talents) and many interviewers such as experienced profession consultants, famous people in charge of human resources, and also experts on human resources specially invited by the program, three most excellent interviewees will show themselves on the final stage of this program "Absolute Challenge" . After examined in the TV program by another three steps as "Pressure Interview", "Strength Verification" and " People in Profession", the three competitors will show their professional talents, compete for the enticing position. And at last, who is favored and enrolled by the enterprise will be made known in the TV program. As a brand-new intelligence-beneficial entertainment program, "Absolute Challenge"presents the performance of all competitors, which makes audience relax their body and mind, meanwhile makes them know abundant knowledge and skills about employing and interviewing. Through audience's double gains and satisfactions, the program obtains audience's favor and reorganization. Since its first broadcasting on Oct. 25, 2003, this program has got more and more attention from famous enterprises, various job seekers and TV audience. As the steady ascending of audience rating, since its third broadcasting, it has entered the top ten rankings of the 30 hot programs held by Channel Economy of CCTV. Adopting the creative form, "Absolute Challenge"has become a specialized program with great influence.In recent years, figures of new labor forces, laid-off workers and people out of work are expanding with the speed of thousands and millions more each year. At the same time, society transformation brings in the corresponding transformation of people-employing and job-seeking concepts and therefore employment situation is increasingly severe and complicated. "Absolute Challenge" is the product of both the time need and the present situation of China's contemporary politics, economy and culture. What are challenged in this program are the high-point of media creation in the era of information as well as the exploitation of media social functions, of which the basic issues are self-review and orientation regulation. Therefore, TV medium is more than the image carrier attached to social reality, it but becomes the nucleus power of direct participation in the construction of social mechanism."Absolute Challenge", from its beginning, has begun to aim high and long. It fixes its position through displaying the real and warm competition, by which to encourage and inspire audience gradually to promote their personal qualifications. This program aims its direct audience as the professionals and ready professionals, including skilled workers of all fields, staffs, business managers, civil servants and university graduates, while its long-term-aimed audience are those demanding for and thinking about their professional career. Adopting real employing form, "Absolute Challenge" tracks the employing process of an enterprise at each term. Prophase employment is displayed by shorts, and the final competition of three competitors is done in the studio. The whole program experiences three steps: "Pressure Interview", "Strength Verification" and "People in Profession". "Pressure Interview" lasts not so long. In this step, the enterprise examines and views competitors'on-the-spot performance in the studio, and asks them to give answers rapidly; "Strength Verification" is played outside. In this step, three competitors should finish the assignment offered by the enterprise outside the studio; "People in Profession" is also multiangle, which gives several interesting questions to test competitors'spontaneous response ability. Adopting various TV means like studio interviewing, competition and out door scene "true-man show" combined with different non-TV means like social investigation, mental test, managing play and interviewing Questions & Answers, "Absolute Challenge" is a comprehensive on-the-spot TV program played in the studio, which contains both information and competition."Absolute Challenge" has accurate orientation of audience level and content of programs with the integration of TV & non-TV means, professional services & entertainment element and a variety of media. Programs marketing operation has achieved considerable success with the aim of providing the media environment for building a new, modern talent competition mechanism, creating an advanced employment idea and employment culture, expanding the space dissemination, and leading the public toward the high-end. But "Absolutely Challenge" still needs further growth and improvement in many specific areas of sustainable development.The form of programs, which lack kind of interactivity, still has the space of improvement. It is particularly important to properly resolve the contradictions of innovation & the relative stability, professional & popularization, and the actualization & virtualization.To further enhance the issue extendable, the entertainment can be further enriched. There are constant rules behind the ever-changing situation. Media innovation could no longer be the phase of "a few strokes" suiting everywhere. Simply replacing packaging or depending on a patchwork of audio-visual elements could not seize audiences'eyes either. The future media innovation will be committed to involvement of the social life and the human nature construction ; the intervention of media to realistic society will not remain in linear valuing, reflecting or just simulating society, but will be more and more direct way seeping into the profound social changes and practices, and into the core system of complicated social culture and human nature structure.