Research On "Folk Song Pursuit" Column Of Ordos Radio And Television Station

The paper is dedicated to the study of the program "Melody That Passes Through Generation",hosted by Ordos Radio and Televison.The program "Melody That Passes Through Generation" is hosted by Mongolian General Broadcast of Ordos Radio and Television.It is a live broadcast which themes in original and traditional Ordos art,which explores the Ordos folk songs and folktales in the heart of the intelligent folks by combining the soundtrack and interview.The Ordos folk songs that have been passed down from generation to generation and rooted in the hearts of the people are the intangible cultural heritage which should be protected.Since Mongolian people have relatively small population,this cultural heritage urgently calls for an extra protection.This program makes full use of the advantages of the broadcasting and reminds people of history.The paper uses the program "Melody That Passes Through Generation" from March 1,2017 to March 13,2019 in all 105 times as raw material and studies the origin of this program and its content,remarkable achievements,existing problems and future development issues.The paper consists of three parts:introduction,body and conclusion.The introduction part introduces the research object,purpose and significance of the topic,general reference to previous research and research method.The body is made of three chapters.Chapter one briefly summarizes the status quo and the development stage of the Mongolian general broadcast and cultural and art broadcast of Ordos radio and television,the origin of the program "Melody That Passes Through Generation",its content and purpose and the team behind it.Chapter two sums up the characteristics of this program by analyzing its host and its content and by looking into its audience and tries to identify the ideas and opinions of the audience.In chapter three accomplishments of the program"Melody That Passes Through Generation" such as successful interaction with audience,introduction of Ordos culture,combination of published and other resources are mentioned,as well as defects such as inappropriate time of the broadcast,insufficient publicity and deepening of the content and singularity of the content,for which suggestions such as adjusting the broadcast time,perfecting the producing team behind the program,enhancing the broadcast quality and conducting more surveys are proposed.In the part of conclusion,on the basis of the analysis of the origin,content,the host and the audience of the program"Melody That Passes Through Generation",conclusions as followed have been made:The program "Melody That Passes Through Generation" is a program with appropriate topic and special content,which interacts with its audience;choosing the right topic is vital to broadcasting;it is important for the development of broadcast industry to analyze the topic and the content;knowing the audience is the key to success.