The Design And Implementation Of The Management System Of Internet Advertising Based On J2EE

Along with the development of information technology and spring up of Internet, Internet advertisement appears in the public field of vision as one kind of new-born advertisement image. The demand of Internet advertisement grows out of nothing and continuously grows so strongly that it becomes a significant part of computer application. The Management System of Internet Advertising becomes increasingly remarkable and its impact on development of websites and Internet economy is irreplaceable. After long-term development, Internet advertisement management abroad has become mature with the emerging of a lot of Internet advertisement management companies which have superiority on information and talented persons. The gaps between the domestic and the foreign are so big that the development of Management System of Internet Advertising is of great urgency.In the light of this situation, BoXun Technology Inc. developed a management system of Internet advertising. The system makes full use of the advantages of J2EE architecture and guarantees the stability and expandability. I participated in the system's research and development, and concretely participated in the system analysis, the overall design and the advertisement delivery module's development work.In this thesis, we discussed main process from requirement analysis to accomplishment of system functions, along with the techniques we used. Firstly, the article began with Internet advertisement's characteristic analysis, pointing out Internet advertisement management system's construction significance. Then, it studied related technologies used in the system development, focused on Internet advertisement management system's system analysis, system design and key technologies' specific realization process, and proposed a model for general websites' establishment. Based on the above we designed and implemented a complete set of Internet advertisement management system. Client tier used Ajax technology which reduced server's load, increased responsiveness and reduced waiting time. Web tier used JSP and Servlet to process user interface. Business tier used Resin server by CAUCHO. It used Torque component to perform object persistence, promote development efficiency, reduce development cost, and increase system performance. EIS tier used MySQL database management system. It was a multi-user, multi-threaded, fast and powerful database server.In the end, it concluded the design of the project and made our suggestions of improvement.