| In the year 2002, the concept of Blog was introduced into China and obtained fast development; in the year 2005, The Blog got a large scale of growth; in the year 2006, the number of Blog registrations surpassed 33,000,000.The Blog has already become one of the biggest hot spot applications on the Internet. However, when the bloggers are talking about the click rates, a series of social problems initiate inevitably and disharmonious sounds pop up: hyping, hoaxing, railing, slandering, rumor mongering and so on. The domestic and foreign media defines this phenomenon as"Raging Mobs". However, the concept of"Raging Mobs"is a definition which contains the concepts of prejudice, violence, rebellion and chaos. Using the"Violence"to describe above event is a kind of quite extreme assertion, which could initiates the social problems regarding the openness of Blog. The Words"Raging Mobs"is too exaggerative. It is a violent language that cannot draw conclusions from a part. We must use the long-term judgment to treat this newly emerging thing and guide this kind of freedom to develop correctly.The Blog has challenged the traditional media dissemination pattern and opened up the dissemination breadth and the depth. It may both realize the face-to-face dissemination and the point-to-point dissemination. When information disseminates facing many surfer users, the Blog may be set as the mass media dissemination tool. The communication between the individual independent surfer users may be set as the point-to-point interpersonal dissemination. The Blog merges the interpersonal dissemination and the mass media dissemination into one organic whole. This brand-new and special dissemination way will cause the traditional mass media dissemination theory to face with the challenges. The Blog attenuates the traditional role of"Gate Keeper"and causes the object and subject united into one. It strengthens the characteristics of the information Syndication and polymerization, which is the Blog's most distinguished characteristics between the traditional medium and the Blog medium. The Blog has subverted the agenda establishment function and strengthened public's environment cognition consciousness and ability, which has setup the environment for the"Raging Mobs". The Blog has broken"the silence screw"and changed the traditional medium in the top-down way. The Blog gives us utmost power and right. The medium no longer only grasps in the outstanding public figures' hand, and the populace enjoys the words power. The Blog has extended human's thought for the new media and causes the populace to become the reporters and the editors, enjoying the way to control the pleasant sensation which the medium brings. Finally, The Blog brings the time transition into the sharing era. However, it is just this kind of blog's new media superiority that has provided the hotbed for the"Raging Mobs".The innovations of this thesis include: the thesis Points out the definition of the Blog"Raging Mobs", the phenomenon meaning of the Blog"Raging Mobs"and social and psychological factors of the Blog"Raging Mobs". From the view of the direction of public opinion this thesis analyzes the Blog"Raging Mobs"; the"Raging Mobs"initiate the small numerous sounds and have enthusiastic significance by the society. It balances the mass media guidance of public opinion. It is a way for the people to divulge the pressure of their own; from the communitive angle of view this thesis analyzes the negative social influence which the Blog"Raging Mobs"bring; this thesis emphasizes how to guide the Blog to develop in a brand-new angle, and it also gives the comment and the suggestion on it.The Blog"Raging Mobs"is a double-edged sword. On the one hand it is incompletely the dregs. The Blog's interactivity, openness and the personal dissemination have balanced the top-down dissemination way of the tradition mass media's public opinion, and enable the populace to have the words power. The Blog"Raging Mobs"are the tendency of violence. Its function lies in reduces the social mobs' pressure, and it is a way to relieve the populace's pressure. On the other hand, because the Blog is a personal reception room, the opinion has the attributes of freedom and openness. Therefore, the network public opinion transforms easily to the reality and brings the negative influence to the society. The Blog"Raging Mobs"have the communitive characteristic. analyzed from communitive characteristic and the communitive psychology,"Raging Mobs"easily rail, create disturbance with the personal attack. Their anxious attitudes make them willing to stir up troubles and magnify the public opinion, and even change the network public opinion violence into the reality.As for how to guide the direction of public opinion of the blog"Raging Mobs"and how to prevent transformation into reality have already become the matter of concern of entire society. We shouldn't give up eating for fear of choking. The problem facing to us is how to prevent it changing into the reality.Starting from October, 2006, the Internet Association has carried on the survey about"the Blog Solid Famous System"; until now, the implement of"the Blog Solid Famous System"is imperative. In my opinion, the legislation for the Blog and implement"the Blog Solid Famous System"are not the only method, also is not the best method. The Blog just emerges in China. If we restrain its development with the law, the development of the Blog will be slow. And through"The Chinese first Blog law case"we can possible see that the existing laws and regulations of our country have the ability to completely handle and protect personal rights, the right of reputation and so on.Regarding the Blog's correctly guidance, it needs the entire society's joint effort, particularly the mass media's close coordination. First, the tradition mass media must exercise its guidance of public opinion function, propaganda and guide the concept of the Blog. Let the populace understand correctly the Blog's anonymity and the limit of the speech freedom. Let the populace understand that it is the reason that we do not have the law to restrain the Blog. Through the popular network knowledge, lets the surfer users know they could the surfer, leave traces such as IP address. The excessive freedom of speech does not only bring harm to others, but also to you. You may receive legal punishment as well.Next, formulate the explicit abundant rules and regulations to realize the Blog users'autonomy. The Chinese Blog website has published"The Blog Joint pledge"in May, 2006 to carry on the restriction to the Blog users' uncivilized behavior. We can find ways to get the answer that the implementation is valid. The solution which we may seek, for instance, formulates several sets of different criteria. Thus, the Blog readers may know what kinds of behaviors and the languages the Blog hosts may accept, what can not.Third, make the service provider's responsibility clear. The Blog is not a blackboard, which leaves free for the users to scribble .As the emerging medium, the Blog should fulfill the medium basic responsibility and the legal duty. The Blog agreement should refer to the relevant law to draw up, not only manifests the Blog to serve provider's superiority, but also strict its legal duty and its legal right.Finally, enhance the function of"Gate Keeper"suitably. The concrete procedure is to prop the opinion leader playing the role of"Gate Keeper"to guide public opinion development direction. The Blog Service Provider supports and raises the opinion leader. Or the Blog Service Provider raises and prop the opinion leader from the authors of the Blog. This procedure some what is similar to the choice of the volunteer. |
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