The Absence Of Function And The Possible Strategies To Be Adopted For Chinese TV Media In An Aging Society

In China, during the process of social aging, the generational conflictions are extremely strong, and the situation of the old people is extremely hard. The old people's spiritual difficulties, the leisure time they get after retiring, and their dependence on mass media, especially on TV media, have already indicated that TV media must take huge and special responsibilities in the aging society. In order to meet with the pace of social aging, Chinese TV media should make sure its responsibilities and functions, as well as take a series of changing in its strategies.In order to show the absence of function of TV media under this background, the paper discusses in two aspects: TV programs that especially made for old people, and mainstream TV programs; then it comes to the conclusion that TV media should not only offer the old people particular spiritual products, but also elaborate its function of "people-gathering", so that they can feel the care from the whole society, and then merge into the society in a better way. Basis on the possible strategies that adopted for the Chinese TV media, the social progress can be shared by everyone regardless of their age.