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A Research On The Profit Method Of Internet

Posted on:2008-05-27Degree:MasterType:Thesis
Country:ChinaCandidate:J DanFull Text:PDF
GTID:2178360212984779Subject:Business Administration
Abstract/Summary:PDF Full Text Request
The Internet has been taking a great role in human life since the 21th century beginning . The number of people using Internet has surpassed more than 120 times in only ten years, which has brought us epoch-making changing to our living space, and still developing at great speed. The study on profit method of Internet media is very important to the developing of Internet economy, executing of Internet media and finding the new field of business. The business net, corporation net and personal net are dealt with in this paper through marketing viewpoint. The executors of these nets are all legal corporation or individual person. The issues of Internet as media function and development status as the fourth media are dealt with in this paper. The papers have the features of Net media analyzed and then we can find that the epoch-making change it taking as well as the great opportunities in it. Meanwhile, the social and business values are also studied . This paper paid special attention on the profit method of net media, three great functions as communication (correspondence,making friends and entertainment) , medium (message releasing) and business affairs (all kinds of trading) . The paper is determined to explore the future profit methods of Internet, and show the evolving of Net media profit method according to the state economy and market development.During the studying, the author has studied working experiences in Internet Corporation, researched the right Internet corporations, and red a lot of authoritative material. The studying in this paper is regarding the customer value theory and custom needs of modern marketing theory. The main accordance of studying profit method is value chain.The development and each method features are dealt with in the paper, which can take a role in expanding point of E-business and developing the state of corporation information.The paper has drown the factors of Internet media and value modal, forecasted the developing of Internet, and this may find the new increasing point of Internet.
Keywords/Search Tags:Internet, profit method, value
PDF Full Text Request
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