IPTV is a kind of service which provides a variety of television programs including digital media services through the internet protocol on the infrastructure of broadband cable television network to end-user. Taking advantage of IPTV technology, service providers can greatly enhance the interaction between the audience and television program, the individual needs of the audience can be greatly fit in-time.This article is basing from telecom operator’s perspective, to plan and design the IPTV business operation platform. This article will analyze the current domestic status of operation, management and support system of the IPTV. It also research and discuss the popular IPTV business mode and implementation solution within the industry in this article. Based on this, it proposes the infrastructure design, core business workflow and extendable platform interface of the IPTV operation and management platform. In addition, it will discuss the point of telecom service provider implementing IPTV business and its future development.The design of IPTV platform emphasizes on "operational" and "manageable". It aims to help the operator to plan and design a system that is up to the standard of "tri-networks integration" and has the extendibility of new business module. On top of this system, it has the basic service of Live Broadcasting, Program-on-demand, Time-shift, Bookmarking and nPVR. It may also have the value added service such as Gaming, Remote-education, Karaoke and those services that are "tri-networks integration" oriented.This platform provides a unified service entrance to the users via the main operation system. It manages several different sources by the internal Content Management System, including sampling, data-basing, inspection and approval. The processed contents will be pushed to the user through the sub content distribution system, as a service entity. By using the platform, it helps telecom operators integrate the platform contents (rich-media and value-added contents), partners (CP/SP) and end-users flexibly and effectively. Thus, this platform is a content-oriented, control-able and manageable operation platform with practical and financial benefit. |