Consumer Culture Of Supplements From 1990s

This article is based on the active discussion and analysis of the definition , characteristics , reason of forming and the up-to-date phenomena of consumer culture of newspaper supplements , as well as the new development direction of it. The reason of better development for Chinese contemporary supplements is emphasized here . Up to date, there are many researches on newspaper supplements, but only a small number of them focus on sociology , culture and communication psychology . The innovation of this article is that it has combined sociology with culture and communication psychology through the guideline of dialectics and materialism in the background of the time of consumerism , thus it tells us a deeper relationship among supplemental consumer culture , society, media and readers or consumers. The final conclusion from this thesis is that the course of supplemental culture development is a normal scientific process, only if some media problems like the responsibility, the cultural taste and the spirit of criticism of media should be noticed, as well as the conformity of supplemental consumer culture.