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Under Being Commercialized, TV Summons A Matchmaker Accepting The Ethics Analysis That The Masses Affects Face To Face

Posted on:2007-11-19Degree:MasterType:Thesis
Country:ChinaCandidate:S Q LvFull Text:PDF
GTID:2178360212960323Subject:Applied Ethics
Abstract/Summary:PDF Full Text Request
Surges in particular by the populace media television media and the encirclement age, the commercial operation mechanism lets lead you is the media by the pure information dissemination tool to more reflected the people live the condition transformation, its there is no place not in the sound image world has thoroughly subverted the traditional narrative way, then widespread, is thorough, lastingly the construct people's value idea and society's moral system. Speaking of our country, the economical unceasing development, politics are day by day enlightened, the culture gradually multicell, already let the television media the trade were not one kind of hearsay, but was one kind of reality. When "Super Girls' Voices" rolls up like a mat innumerably by the irresistible potential receives the audiences, and is mixing with the massive advertisements and the short note gallops under, from this lets the innumerable audiences young people infatuated in particular for it with is crazy, in this populace revelry behind, obviously is hiding it to the morality influence and the seepage. Therefore, the rational analysis television media commercial essential characteristic, and promulgates it to the reforming time China morals value change influence, has the vital significance, even has decided the moral reconstruction manner and the pattern.This article attempts to prove is: in the commercial operation mighty waves, take expends, the entertainment, the individuality, the common custom as the essential characteristic television media, gradually is subverting the traditional society's ethics value connotation and it's the popular way. That kind take the authoritative will, the saints and sages words and take seriously will cut blocks for printing as the foundation moral evolution inevitably moves towards declining in all seriousness as the table sickness dissemination form and already starts to break. But take the freedom, democratic, are multicell, modern value and so on containing constructs the construction way fervor demonstration as the main body characteristic ethics order and it's the multi- latitudes. Manifests in the moral goal, from "is sacred" the trend "the common custom", in the moral content, from "him" the trend "oneself, in the moral popularization, by "submits to" the trend "the dialogue". In under the full understanding television media essence characteristic premise, this red China's television show reflected by "Super girls' voices" the...
Keywords/Search Tags:commerce, TV media, ethical analysis
PDF Full Text Request
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