Analysis And Administration Of Customer Data Quality Based On Operational Data Store

Joins the World Trade Organization along with China, Chinese each economical domain gradually is being open to the world, the Chinese telecommunication industry also is facing is coming from the world powerful nation competitor pressure, how consummates the management system as soon as possible in the short-term, enhances the enterprise the competitive ability, already was the imminent matter, but took the important strut method, the information system construction and sharing also changed more and more importantly.In in information system construction process, various systems data disperser, sharing difficulty; And the data is inconsistent, several multi- gates, do not have a unified data quality control flow, specially the basic customer material, the product data, the data quality not high serious influence customer hives off, the customer degree of satisfaction and the customer loyalty analysis, seriously affects the customer service level the promotion, and starts to affect the increment service, the mobile service market development.This article take customer data in the Chinese telecommunication company Hainan subsidiary company's comprehensive service strut system and channel strut system as an object, has studied with emphasis using the ODS technology establishment the party data model, has extracted, method and so on Searched the redundant records, merge, carried on the data quality analysis and the management to the customer data.Through to the ODS data model design method thorough research, the logarithm has carried on the exploration according to the quality analysis and the management realization method and the process design, and designed and has realized the ODS foundation, the data centralism, the data quality analysis as well as data synchronization with the prototype system.This article research has provided set of feasible technologies to the customer data quality analysis and the management; Regarding the customer data conformity, the customer data quality improvement and the enhancement has the positive significance; Effective and the reasonable data quality control system has the reality to the telecommunication profession establishment to instruct the significance.