| After the openning and reforming in China,Chinese sports have developed a lot.Our players have been getting thousands of championship in many types of matches.Because of these reasons,Chinese sports cultural industry starts to be formed, hi resent years,many sport newspapers have appeared in China,and some comprehensive newspapers have enlarged their edition of sport news.In these two aspects,newspaper sport news has had big progress in China.But for some subjective and objective resons,the development of newspaper sport news also encounters some difficulties.Subjectively speaking,TV has been the biggest competitor of newspaper sport news from the day which it started to broadcast sport matches especially football and basketball.Now TV has control the biggest part of sport news market.From 90's in last century,the internet started to involve in sport news.Its news is timely,this not only makes many person be honesty readers of internet sport news,but also cause the intense competition of sport news market.Objectively speaking,the idea of report,package of brand and construction of employees in Chinese newspape are far from high level in foreign countries.In the same time,newspaper sport news in China now isn't timely and true enough,this also prohibits the development of newspaper sport news in China.So how to take advantages of newspaper itself in order to get a good position in sport news... |
PDF Full Text Request