The Design And Application Of CRM Systems Based On Data Warehouse

With the severity of the market competition and the continuous boom of new technology, corporations have a more and more strong feeling that the customer is one of the most important resources to win .How to meet customer's request in the largest degree is very important to corporation. So, the CRM comes.However, the most prevent customer relation management of today is operational CRM, used for the deal with the transaction concerned with customer, but it not means you really comprehend the customer's requirement. The real understand of the customer's requirement comes from the effective analyze of the customer's behavior. The research of this paper is based on this point. According to the present research condition of CRM system, the writer thinks it is very necessary to combine data warehouse into CRM system to from an intelligent system, which can provide strong decision support ability for the management of customer relationship. By this means, CRM system can not only manage every side of contact of corporation and customer, but also provide strong decision support ability. So, we can really reach our aim: provide the right person the right service at right time through right way, According to this, in this paper, the frame work of CRM, the design and implementation of CRM and the application of Data Warehouse technology to CRM are discussed. The following is the contents of the paper:①CRM of this paper and the key technology-data warehouse and data Mining are introduce and the essentiality of them is discussed. At last, the significance of the research, the major research content and outline of this paper are dissertated briefly.②Discusses the method of CRM implementation and evaluation criteria detailedly.③The paper explicates importance of Data Warehouse technology in CRM system according to the requirement of CRM and the predominance of Data warehouse technology, develops a CRM Model base on the Data Warehouse technology.④In CRM system, Customer information Data Warehouse is the key to success. So, the paper discusses the construction of customer information Data Warehouse. Concentrating on the data model, a three-level modeling method is developed and applied to the construct ion of Customer information Data Warehouse.⑤Base on plastics products enterprises, the paper point out the importance of...