A Study Of The Marketing Management In Guizhou Cable TV Broadcast Network Corporation

With the shrinking of technical difference and the loosing policy limit of the co-entrance in net business, the net operators at home and abroad have undergone competitions at all sides in traditional telecommunication business, network value increment business, even network video frequency business. In these circumstances, Guizhou Cable TV Broadcast Network Corporation confronts unprecedented chances and challenges.The limited amounts of simulated cable TV users determine that the traditional business can not go on increasing like as, and the development of new businesses progresses very slowly due to the lack of capital, experiences and perfect marketing modes. On the other hand, the Cable Network system in Guizhou Province which is composed of various cable TV network belong to the local administration, the integration of the whole Cable network can not be achieved in a short time. The company can hardly become a real operating network, so that a new beneficial environment for new business development can't be created. How to improve the integrated managing capability with marketing management knowledge and how to find a way to develop market has become a major concern.The digital era requires that the TV broadcast network operators must establish new managing and marketing concepts and change the traditional operating frameworks, models and concepts used in simulated cable TV...