In recent years, telecommunication value-added service are developing rapidly. Since China Mobile put forward the CRBT to the market, this service have been accepted by many users, other telecom operators also followed to this market. The fast development of CRBT makes it is a main incoming source for operators. So far 2005, the subscriber number has break through 60 millions and the market value is more than 20 billions.For keeping the rapid increase of CRBT, operators must to consider how to satisfy the current users and how to attract the new users. As we all know, the telecom network is evolving from technology-oriented to service-oriented. The distinctive new services become an important way for operators to attract users and increase ARPU (Average Revenue Per User). CRBT has been a mature service, new function and new user experience will make it has a long life cycle.For keeping the rapid increase of CRBT, operators must to consider how to satisfy current users and how to attract new users. As we all know, the telecom network is evolving from technology-oriented to service-oriented. The distinctive new services are becoming an important way for operators to attract users and increase ARPU. CRBT has been a mature service, new function and experience will make it has a long life cycle. |