The Strategic Research In The Development Of Metropolis Newspaper In The Internet Age

The metropolis newspaper has already existed more than ten years in china. It is obvious to all that the coming out , development and prosperity of metropolis newspaper make tremendous contributions to China's newspaper industry. However, the Internet media causes such a big impact on the metropolis newspaper that metropolis newspaper now is deeply involved in manage tic crisis. How to face this crisis brooks no delay.1.The concept and character of metropolis newspaperIn the background of rapid development of Internet, this paper will discuss in an all-around way the reasons for the coming out and development of metropolis newspaper, analysis and sum up its character. All in all, it consists of three basic attributes: market attribute, news attribute and citizen attribute. In a word, metropolis newspaper is a kind of town newspaper, which is published for the town residents, issued in the town, and has a marketlization.The metropolis newspaper presents its character as follows: First, the main readers are town residents. Second, it mainly reports news, especially the hard news; nevertheless, it also lays stress on practical information related to personal life. Third, to convert producing news report into consuming news report, accordingly, the transmitting object should be converted from policy-making body to consumers. Finally, the management should be market-oriented.The rising of the metropolis newspaper and the development of Chinese Internet are simultaneous. Although the Internet has the transmitting nature and function as the media, it cannot be all the functions that the Internet has .Even when the"Internet Media"is used, Internet cannot just equal to media. Anyhow, the Internet has the function of media in the respect of transmitting news and information, and, especially, it is an obvious fact that...