Business Plan For TPMS

This business plan is based on the analysis and market survey of TPMS "Tire Pressure Monitoring System" . The author expatiate on the TPMS operation from several aspects which include product introduction, market analysis, company strategy, marketing plan, human resource management, financing method, financial forecast and risk analysis etc..As the post market of auto industry, TPMS own a wide market foreground. It is forecasted that the auto industry' s policy will be in favor of the installation of TPMS. The sponsor of the company is familiar with the TPMS system and its market status, so he put forward the TPMS business plan.The goal of the company is listed below:1. It will take no more than 3 years to promote the SMARTIRE product and consolidate its selling platform; Then relying on the R & D ability of Chengdu aerospace vehicle instrument and component Ltd. Co.. the company will develop its own product.2. In 3 to 5 years, the self-developed product will substitute SMARTIRE and gradually form the western vendor network and finally radiate to the whole country.To reach the company' s goal, we choose the concentric strategy and match it with tactics of marketing plan, human resource management, organization structure and financial analysis. Finally we forecast and analysis the risk in the process.The TPMS market is unexplored until now. Relying on the scientific...