Electronic Business Strategy Of Book Publishing Industry

This thesis earnestly analyzed the current status and trend of domestic electronic business by synthetic using strategy management, marketing, humane resource management, financial managements electronic business, business statistics, management information systems service marketing and by integrating design and programming theories, supply chain theories, logistics theories and customer relationship management theories. This research put forward some advices and personal opinions persistently accorded with the situation of China in publishing industry concerning electronic business. The author also researched corresponding measures and application modes about electronic business in Chinese publishing industry.This thesis is constituted by six chapters. The first chapter analyzed the situation and significance of application electronic business in Chinese publishing industry. The second chapter pointed out the perplexity in publishing industry and how to improve current situation by electronic business. The third chapter discussed the advantage of network publish and how to make us of it. The fourth chapter respectively introduced the strategy about BtoB and BtoC mode in customer relationship management. The fifth chapter analyzed factors in selecting logistics center, measures of founding logistics center and factors of selecting 3PL partner. This chapter also recommended the methods of reducing logistics expense. The sixth chapter introduced relevant issues of electronic business. The core of the thesis are the parts from the second chapter to the sixth chapter.