| With the fast developing of the Internet, the competition among web-media becomes more and more heated, which demonstrated most clearly in the field of web content in particular. From "copy" then "paste" to "originality", web-media draw their audience throw a brand-new approach. Therefore, the News Feature (Special Report) designing of web-media becomes the major battlefield of the market players of the web-media industry.The News Features of Web-media was first introduced into China only seven years before though, it integrated all the displaying methods and techniques into the covering of a single news report, thus was widely regarded as the best way to demonstrate the characteristics and advantages of the web-media.Through typical case study, the essay categorizes the basic genres of the News Features of Web-media, analyzes their major characteristics and functions. Moreover, the essay also discusses the creative approaches and trends of the News Features of Web-media from the angle of new technologies, and puts forward some thoughts and suggestions concerning communication. |
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