Researches On DM Magazine

In the recent years, the DM not known very well before has become prosperous suddenly, and DM seemingly has resembled the mysterious finger which can make a stone into gold when touching it. But as the research deep, it is discovered that the matter is not as simple as it seem to be. The reason of the DM magazine's borning, it's rising and prosperity in the domestic, lies in the profound cultural background of the society and the development background of the marketing economy. It can be say that the DM magazine is a special phenomenon of the social culture in our country, sprouting with the marketing economy developing to the present stage. It inherits the traditional DM's superiority, such as minute dissemination, free delivery, direct to audiences'. It also receives the content and the form of the comprehensive magazine. And then , it has formed the rising and current advertisement media nowadays domestic. The article is just to carry on DM magazine's notion and the classified analysis, after precisely discussion of the DM market's present situation. And on the foundation of the theory, based on the exterior social environment and it's own internal factor, it is researched deeply that the reason of the DM magazine prosperity.While the domestic DM magazine's market Developing quickly, the difficult position of this profession also reappears gradually. The contradiction between it's status and the laws and regulations, the contradiction between it's contents and the form, the contradiction between DM magazine and the traditional magazine, is becoming incisive day by day. How to resolve the contradictions has become the most important issue to have to face to DM magazine's next step development. With the analyses of some cases, the article separately elaborates several different respond of different categories of DM magazine, either to success, either to fail, or dies but the young man.In the development course of a profession, there is a common regularity in the...