Study Of Adolescent Audience Participating In Interactive Television Programming

The thesis is based on the theory of Popular Culture, the Uses and Gratifications perspective and Audient-Centered research of mass communication as well as Psychology. It focuses on the teenagers in the four middle schools in Changchun, the capital of Jilin province. The survey describes and analyzes the case that teenagers participate in TV interactive programming through questionnaires. The purposes are seeking the model and character show the youth use mass media to predict the future development of TV interactive programming.First of all, the paper introduces the designing principle, content and samples of the questionnaire. Then it uses dates to describe the adolescent behavior of television viewing, including time, place and interests of television viewing, etc. In addition, the survey analyzes media effects according to sex and age.Conclusions have been reached. Some factors such as economy, science and technology, social culture, physiology and psychology of teenagers lead to teenagers participating in television communication. In China, the popular culture affects adolescent living way, fashion, worldview, personality etc. On one hand, the development of economy and technology provides material guarantee that the teenagers participating the television programming. Internet and mobile telephone lower the required technology and time limits of communication; make mutual communication a reality, and make up the shortcomings of television media due to technology limits. On the other hand, the characters of teenagers' psychology decide motivations of affecting television communication. It can be concluded that factors stimulate adolescent individual initiative of participating in communication.