Shaping The Period Of "Reading Scientific News With Pleasure" Through Humanistic Representation

Currently, an increasing amount of importance has been attached to scientific news, whose poor readability has puzzled scientific journalists for a long time.The compulsive choice of the target audience positions the scientific news in a situation of passive choice. The unit of scientific news-making should accept the suggestions of the target audience when construct the platform of spreading the scientific news. And scientific news is also humanistic. If the humanistic nature of scientific news can be recognized by the unit of news-making, and can be demonstrated in a more acceptable way, scientific news will gain half-success. This paper has elaborated on the current situation, the target audience, and the humanistic nature of scientific news, and the author has conducted an empirical study of the scientific news product which is heavily colored by humanistic nature. Meanwhile, the paper discusses the necessity and feasibility of the humanistic representation of scientific news, concludes some methods of the humanistic representation of scientific news. In addition, the paper also initiates some models for the humanistic establishment of the scientific news agenda, and analyzes the possible mistakes of the humanistic representation of scientific news. Finally this paper also states the requirements of the humanistic representation of scientific news for correspondents.This paper explores a new dimension for producing scientific news------thehumanistic representation upon which the author puts forward the concept of resolving the difficult editing and reporting problems, bringing the culture-spreading function, the entertainment function into full play, realizing the social value of cultivating rational civilians and constructing rational society by catering to the concrete needs of the target audience through humanistic representation from the positioning orientation to the content...