The Strategy For Transforming From Metro Newspaper To Mainstream Media In The View Of Media Ecology

Many obscure opinions and wrong practices occur during the process of making the metro newspaper mainstream these years in China. The paper analyses the obscure opinions and wrong practices which mentioned above under the base of media ecology environment after analyzing the characters and nature of mainstream media and the difficult now we faced to acquire the strategy for making the metro newspaper mainstream.According to the study of media ecology environment of Chinese scholars, the paper analyses the environment of media policy, the environment of receivers, the environment of advertisement resource and the environment of media development. Then conclude the support activity and the confines to which the media ecology environment bring. From the analysis, the measures of how to make the metro newspaper mainstream are attained: in the first place, analyzing the media ecology environment of metro newspaper in time to orientate the strategy of marketing; in the second place, accumulating every resource that will be used in the process of making the metro newspaper mainstream to acquire the key breach. In the third place, construct the mainstream brandy.