Status Quo And Countermeasure Study On Gansu Daily

Party newspapers play very important role in guiding China' s public opinion. In the face of rapid economic growth and sudden changes in media survival environment, the original mechanism of party newspapers lags behind the time, how to better exert party newspaper' s role in the new era has been widely concerned by many experts in journalism circle.Current studies are mainly focused on the successful experience of party newspapers in developed areas, while research on how to improve party newspapers' roles in underdeveloped areas are seldom done.Based on such condition, the paper hopes to provide a new perspective for party newspaper development in underdeveloped areas by analyzing Gansu Daily's current development status and its future.The paper conducted a detailed research on Gansu Daily and analyzed the problems the newspaper has. The paper firstly finds out Gansu Daily' s advantages, then analyzed the newspaper' s audience, market and policy factors that hindered the newspaper's development.Finally, the paper gives some suggestions on Gansu Daily' s future development.The paper holds that party newspapers in underdeveloped areas should fully realize and take its own advantages by making correct decisions. Party newspapers should also face its shortcomings and reform itself by improving management level and cultivating more talents.