The Framwork Research On Inteligent Agent Applied To E-Marketing

Inteligent Agent is the hotspot in the Distributed Artificial Intelligence of computer and be also in information technique, but it is almost unknown in e-Marketing. The thesis opens a window from which more people, especially the managers working in e-Marketing can understand this realm by introducing Intelligent Agent, expatiating its avail in e-Marketing. In hence more researches can be caused. Urging the Marketing personnel combine the advanced technique means and the traditional humanities concern to an organism, remold the Marketing function in the volatile market in order to salute the new challenge of the e-economic tidal in the info-society.The thesis starts from Basic theories of e-Marketing, under the premise of inducting the computer's Basic theories about Intelligent Agent, lucubrates how Intelligent Agent apply to the e-Marketing from two aspects, the new model of e-Marketing which is search engine and intelligent search agent.The e-Marketing's contents are very abundant as new marketing way and means to implement the marketing aim. On the one hand, aim at the rising dummy market on network, e-Marketing should understand and grasp the characters and behaviour pagttern's change of customers, offer dependable data analysis and marketing basis for the sales operations on network dummy market of the company. On the other hand the e-Marketing carry on sales operationsont network to realize the goal of company. And the network have particular characteristics that the informations can be communicate freely and opened, the cost of information circulation is very chea and the channel is direct and effective, that the traditional channel and media didn't have. So some traditional marketing way and means must be changed during the sales operations on network.Intelligent Agent is the computer entity which complete an operation on behalf of the customer or other procedure by the way of initiative service, it has intelligence, agency, flexibility. The initial characteristic of Intelligent Agent is intelligence, it can realize the interaction in e-Marketing eficiently, moreover, it can cant' forward in e-Marketing. Intelligent Agent provide many kinds of supports for customers' bargains on-line, such as efficient information searching before purchase, individual service at each stage of purchase behavior, etc.