Analysis Of The Management Of The News Website

Congenital technological advantage based on network and regarding as the information service function of the media , the network media is destined to become the best result that internet economy and media industry realized butt joint. As the important component the network media, the news website was based on traditional media , it is not only the extension of the traditional media' s function, but also have a management characteristic different from business website. In the fierce competition, the news website has already shouldered the responsibility with press campaign, profit-making market demand too. So the news website must utilize oneself and is different from the advantages of the traditional media and business website , combine the experience on the profit method of two, summarize a set of feasible management modes. In information management , network advertisement , content exploitation, logistics manage these make sure result news website at present, but still there is a question of one' s own development of some restriction under the realistic condition. These have already had a reason of the news website oneself, such as the ability of managing and creating income is limited, network talents are limited, have reason of objective reality too, such as network popularity high, policy control, capital flow control , conflict , group of interests , is it is it deficient to legislate to travel. The news website must realize the limitation of the environment at present , make good use of the developing opportunity, seek out the direction managed in the future on many respects such as strengthening the information resources and building , strengthening the public service field of merger , deepening with the business website.