Video News Website Research In The New Media Environment

The Internet has become the most widely recognized medium of communication.The mode of linear propagation of traditional TV news can not meet the needs of the public. In the new media environment, the traditional media have transformed to the internet.As a response to the Internet, domestic TV stations have extended the network.Jiangsu radio and television station created the Lizhi network.Hunan TV has Golden eagle net.Zhejiang radio and television Group has the Blue network. These new websites, as an extension of TV news, make up for the shortcomings of the linear dissemination and passing short of TV news. However, most of the news content on the TV news websites in China are mostly entertainment and life, and there are less video about news. Different from these sites, look at the KanKan News Network hosted by the Shanghai television station and aims to establish a professional website news video.It wants to build a brand - based online news interactive platform featuring video news,trying to extend the distance in position between KanKan News Network and others.This paper examines the KanKan News Network using case studies and online participant observation.The study found that.in content presentation,look at all the news on the KanKan News Network, it's made up of video,breaking the literal expression news and towards news Presentation Video.In addition, KanKan News Network will broadcast as the site features, carefully crafted 24 hour live video streaming, uninterrupted broadcast timely, comprehensive, professional information services, followed by public life, close to the pace of the times.It solves the difficult situation of TV news dealing with unexpected news from the channel,it also put the TV news "Scene sense" to the full play.Under the background that TV news has been extended to the Internet, this paper analyzes the production and operation mode of the news network, it is expected to sum up the practice of TV news in the process of network extension, which will provide reference for the development of traditional TV news.