Design And Implementation Of Marketing Logistics In An Electronic Commerce Environment

The designing and developing of a management information system is complicated system engineering, it touchs upon computer processing technology, system theoretics, organising structure, management function, management knowledge, and so on, and there has been not yet existing an developing method which is uniform and absolute.An engterprise storage and transportation system is constitutive of warehouse management system, transportation management system, and lots of alternation and interface with other information system in the engterprise, such as enterprise resource planning, customer relationship management, geographical information system, global positioning system, and so on.In this paper, the storage and transportation system we analyzed is concerning about the warehouse management system and transportation management system. We made use of the characteristics of marketing logistics, based on the actuality of Zhe Jiang Zhongyan Corporation, we gave the proposal to build a virtual warehouse and the fictitious storage and the use of both of them, we designed the roll prediction on production and marketing and combined them for close conjunction, then we optimized the principle of job- attemper, finally we designed and completed the whole engterprise storage and transportation system.