Research On Henan DM Newspaper

"Information provides money, the press is to spend money", DM Newspaper emphasizes its practicability, highlighting the useful information. Accurate positioning of a DM newspaper in classified advertising is mainly the mass of information and scientific layout to attract a certain type of audience, so as to achieve the high-point victory.Nowadays, as a result of the social commercialization, DM Newspaper gets a rapid development throughout China .DM newspaper is only a tool for people to obtain information, and what a DM Newspaper carries conforms to the features of a modern city with quick rhythm. A DM newspaper can not take account of all sorts of interests from people, and narrative method of single values can not meet the needs of different kinds of people. Therefore, it's a choice to provide speedy and practical information in the face of people's living standard and refinement of the selection in social division of labor. A DM newspaper just like a piece of bread, providing people with basic nutrition of daily life with the differentiation of the readers, and it's the most basic information consume for people.Does it mean that the spring of DM newspaper is coming when it appears everywhere all over the country? In the course of writing this thesis, the author gradually becomes anxious after abundant practice because of the illusive prosperity of DM newspaper industry.Particularly, for the majority of current DM Newspaper managers, the market assessment is still staying on the perceptual knowledge. If this problem couldn't be solved promptly, the decline of DM newspaper industry would befall us.This thesis mainly focuses on the evolution and development of DM newspaper in Henan province for about one decade. It analyzes the relationship between DM newspaper in Henan province and the social development in this province, and the factors influencing the development of DM newspaper ads by accurate statistics, so as to discover the problems of DM newspaper industry and the methods of how to break the development bottleneck of DM newspaper. It also boldly sums up the developing trend of DM newspaper. This research involves communication, advertising, marketing, management, economics, etc. Our purpose is to improve the practice of the classified ads of DM newspaper in theory, and to straighten out the management practice of classified ads of DM newspaper in Henan province systematically .Since we have pondered over every details of the problem , the thesis has both depth in theory and feasibility in specific practice.