Study On The Information Dissemination Of Bestsellers

The paper sought to replicate bestsellers throughout the dissemination ofinformation, and revealed the features of the whole process. By introducing theconcept of the origins of the relevant research in the understanding of thebestsellers, define the bestsellers, and explore the nature and characteristicsof them in greater depth. And proceed with the analysis of bestsellers andinformation dissemination system composition, character, and its variouscomponents. Based on this, a bestseller information dissemination model wasput forward. As an example, "cloth tigers series", the best-selling novel,summed up the best-selling book text of "predisposed reader", "stylizednarrative" and "customized needs" three features of the best-selling book textas an in-depth analysis. And carry on an examples analysis which aimed at thecourse of bestsellers and media "agenda setting" function, as well as opinionleaders for the intermediary "two-step flow" features. Finally from the socialpsychology perspective comprehended readers that the two tendencies: thepopular nature of the purchase and worship.Based on the above studies, the paper presented a basic model ofinformation dissemination on bestsellers: the best-selling book to audiencedemand as a starting point for production, the views of individual leadersexperience enlarged by the mass media played up through word-of-mouthspread quickly in the sub-groups, the establishment of an effective agenda tothe media, the dissemination of results to arrive the peak, with media attentionslipped, and faded, turn into a new round of information transmission.