| Through the retrospection of Chinese media industrialization process, also by terpreting the contradiction between the diverging situation of civil media management and the genuine demand from media depth development, this thesis put forward three significant issues related to civil media development, including inter-industrial, inter-media and inter-regional development of media. On the basis of generalizing the status quo and features of inter-industrial, inter-media and inter-regional media industry, the essay tried to figure out the main barriers which interrupt media strive to shake off regional blockade. In the light of previous analysis, the writer took pains to probe the feasible ways to propel inter-industrial, inter-media and inter-regional development of media. What the essay mainly focused while explain core issue was the developmental condition of civil media and greatly competitive pressure from inter-country media groups.There are four chapters in main body. The first one is the background analysis of Chinese inter-industrial, inter-media and inter-regional development of media. With the ongoing steps of media industrialization, the contradiction between original media management style or structure and the demand from media depth development. According to the history and status quo of western media, the essay contended that the only way for Chinese media is to genuinely realize inter-industrial, inter-media and inter-regional development of media. Then, the second and third parts contrived to explain the factors blocking media development by referring to situation of media industry. The last chapter brought about developmental strategies in both macro and micro level, and the macro level should attach importance to appeal to government making sound media policy, while the micro level should be the construction of media developmental object and structure. The thesis discussed the assumption of inter-media and "national-title" inter-region media development. |
