Researching On Networked Trading Modes For Publications

With the rapid development of Internet, The network becomes one of the important medias in the information age. It is regarded by relevant experts as the fourth media including interpersonal communication, group communication, staff communication and mass communication. It has brought the unprecedented anxious and awkward to traditional media standing stable with the tempestuous tendency. Publish trade of issuing as convey knowledge and main trade of culture are facing the same impact too, it makes the good type of operation on the traditional publication meeting the unprecedented challenge, but with the constant improvement of hardware and software, the consumers of the traditional publication are all flowing into the network with their time and money quietly. In this way, as the development of the network brings crisis to tradition publication, it also brings limitless business opportunity. In fact, the network has opened a wider market for us. The traditional publication must participate in the development of the network as soon as possible, maximizing favourable factors and minimizing unfavourable ones, and find the best joint combined with the network. With the advantage of the network, it develops and strengthens the publishing and issuing industry. We should re-recognize our traditional publication trade, and change the traditional management mode. Launching the networked management mode of the publication needs more rational thinking.On the base of studying the current situation of publishing industry in our country, this paper analysed the development course of it. It summarized the pluses and minuses of the traditional publishcation. A set of unique networked trading modes for publication are desinged in the paper.