Research On Network Media Situation In The Western Of China

The network media is absolutely a new media which different from newspaper, broadcasting and TV. Cyberspace, a relative free and equal media, is full of all kinds of views and message. So it is called"public opinion exchanging square". The popularize of internet make a new media industry thriving. But, the digital divide which caused by internet also becomes an academic focus. In the year of 2000, many news media website established,with distinct characteristics, the local news media website develop very rapidly and become more and more important in media market, some of them are very famous among the country. Most of important local news website born in eastern part of china, but in west part, many local news websites have many difficulties, obvious imitation leads them being lack of local features. In this fierce competition, there are many problems for west new website to solve, such as how to reform management model, make resource integration and so on .This paper focus on the key news websites in the western of china as the research object, combined related communication theories, then analyze its strength, weakness; compare its news content, analyze its opportunity and problems. The problems of digital divide are bad for the economy and culture development of the west. This area bonds of natural and cultural resources, the local news websites are the most convenient avenue for the outside world to explore and develop the western part of china. So it's very necessary to reach the local news websites in the west。...