Research Of How The Readers' Demand Influence To The Newspaper Economic News

With the development of china's market economy, economy has palyed an important role in social life. And more and more ordinary people participate in economic activities. Facing in the midst of a market economy, the public needs not only to understand the market economy through the media all the news of the dynamic, more eager to get from the media for their daily consumption, investment, financial guidance and helpful suggestions.Over the past decade, both academics and industry in China have paid more attention to economic news. According to statistics, by the end of 2007, China has a national or regional economy more than 200 newspapers. But behind the bustling scene in this market, we need to think more about how the media in a traditional economics has always been a limited market, accounted for a place.From the perspective of the audience's need to analysis economic news paradigm is where the innovation of this paper. In this paper, "needs of the audience" theory as the core, to meet the needs of the audience from the perspective of various reports economic news paradigm, their characteristics and laws were to be analyzed and summarized. This results in improved efficiency and information practitioners to meet the reading habits of news audience has a real positive.In the specific method of operation, several different newsapers taken used of researching economic news paradigm, were selected the most representative of all types of newspaper articles as a case for supporting argument. And case study method be used for different types of economic news reports described model, respectively, to identify the period as a case representative of the newspaper.This study includes three main parts. The first part is the change needs of the audience who pay attention to the economic news, drawn by inductive analysis, the economy has experienced a progressive approach to news audience, from single to multiple developments and changes in demand. The second part is the core of this study, namely, the economic needs of the audience the historical paradigm of news reports. Different need from audience lead to different types of News, such as Service consumer economic news, economic news story of class and socio-economic news.Through this analysis, the readers of China's economic class stratification market have shown a clear tendency. Both readers seeking practical economic information public, but also the depth and analytical reporting to pursue high-end readers. Target audience is different approach to economic news, reports are not the same paradigm. Differentiation from the microscopic point of view the audience seems to be narrowing the scope of the target audience, but to open the economy to consider the media industry, the audience is different stratified age, education, occupation, social status, all the audience into teams which economic news readers. Can be said that the current media market economics may still be room for further development, the key difference lies in how the media do a good job preparing the defense of competition. The media should first of heterogeneous readership of scientific classification, and thus for the different needs of their target audience, targeted economic newspapers, content and style of reporting the way location.