Study On The Stereotype Image Of France Of Shanghai College Students

The research is focused on the case study of spreading the stereotype national image of France among Shanghai college students. It focused on spreading a national image in a perspective of spread channel. The study measures the fundamental knowledge, impression and attitude of Shanghai college students toward France, combining the analysis on the selective difference of channels based upon media habits, the concept of social context and personal networking. By comparing various stereotype image from distinctive spread channels, the research concluded that information resource and channels could be an influencing factor in building and spreading the stereotype image of a nation.