The Ritual Communication Of Chinese College Students' Image Since 21 Century

Ritual is one of the important sources of news.College students are the focus of news.Ritual communication is a kind of communication by ritual activity or in a ritual form,or with ritual characteristics.Just like Confucian cultivation thoughts,ritual can build or communicate images.Ritual communication is a dynamic process of organization cultivation,media cooperative cultivation,and different crowd responses.Different contexts are included in the ritual conmmunication of college students' images,such as history-context,place-context,media-context(traditional mainstream media),and internet-context.It is also an negotiation about the power of traditions,organizations,media,and the power of general pubulic.Both the traditional mainstream media and the new media play an important role in the ritual communication of college students' images.Based on the background of social transformation,the paper focus on the athletics ritual communication,the life ritual communication,the adult ritual communication,it develops a new field of the study of collge students' image.Research findings:First,traces back to the origin of Chinese and western theories of ritual and ritual communication.This paper argues that ritual communication can be divided into three categories,i.e.ritualistic communication,media rituals,and the ritualized communication.First,'ritual as a communicative phenomenon' means the ritual itself works as a communication,it consists of historical rituals and life rituals.Second,the media ritual is dominated by the traditional mainstream media.Media ritual can be divided into three kinds:ritual that the media raports,ways of reporting the rituals that are themselves ritualised,the situation where 'the medium may itself be a ritual or collective ceremony'.Third,the ritualized communication means 'commnication as a ritual phenomenon',especially the internet ritual.This chapter also analyzes the relationship between the ritual communication and images.Second,the core of athletics ritual communication is performance.Since the ritual of archery in the ancient China,athletics is a combination of talent selection and cultural performances.The national competition for college students produced a national ritual,such as the opening ceremony.It demonstrates the ideal image of college students by the way of cultural performances.Thanks to the media's promotion of the performances,the image demonstration is widely spread and enhanced.In everyday competition and exams,the college students present themselves and try to get closer to their ideal image by the Internet pilgrimage ritual.In this way,the students express their recognition to the national cultivation.Third,the core of life ritual communication is emotion.Emotional restoration and reorganization is the core of Chinese Funeral.College campus murders causes the sacrifice and the image of mourning.The media leads to the confession in a cooperative way.The media itself has a preference for bad news and male chauvinism.It aggravates the stigmas of the deviants and produces the stigmas of female victims.On the Internet,the interaction ritual chains continue the emotional identity.It is also associated with the stigma spreeding,the stigma correction and the stigma deformation.Fourth,the core of adult ritual communication is transformation.Capping ceremony is an adulthood ritual in ancient China.It is of importance because it means the identity transformation.The college graduation ceremony is an adult ritual for college students.Graduation ceremonies coronate the images of college students.The focus shift of media from the ceremony leads to the ritual absence and damage,and therefore brings ritual obstacles,transformation is hindered.Through the Internet carnival ritual,college students complete the identifying of repositioning,clearing up and resisting to their images.Finally,college students realize the disenchantment of their own images.Conclusion:Based on the cultural consciousness,ritual communication of college students' images has the characteristic of post figurative culture.The ultimate purpose of the ritual communication is to build and spread the harmonious images of college students.It can describe the image of China in the future.