| In this paper, competition and development pattern of China's media as a starting point for China's media competition and the development of internal and external factors, trends and institutional restructuring of orientation were discussed. This paper argues that China's media, the momentum of rapid economic output will increase significantly. Moroto media market share in the increased accordingly, is actively establish a "competing and win-win" relationship. Pattern is the trend of the relative shape and hardens, the pattern of the inevitable hidden among the new trends. In this context, this article through our media competition and the development of an analysis of internal and external factors, and actively explore the hidden patterns under the new trends and institutional trends, with a view to the development of China's media have been helpful.This study is the first analysis of ideas and development of China's pattern of media competition, followed by impact analysis anddevelopment of media competition in China's internal and external factors, then describes the characteristics of China's mass media competition and development trend of orientation, focus of the final conversion of China's media system and look forward to China's media competition and the development of a little information.Main points of this article are threefold: 1. Competition in the Chinese media at the present stage is characterized by: first, multiple co-exist, but the cake to be re-segmentation. Second, the audience's perspective, the media audience the respect and rewards. Third, strong Tizhuang body towards clustering and marriage. 2. The orientation of the development trend of China's media in terms of macro or micro perspective, the media will focus on consumer behavior, media values, the media value chain, with three centers to the intrinsic logic of the relationship. 3. institutional restructuring of the Chinese media has led some commercial-type information unit is the cause of corporate citizen, the Government shall at all times the right to watch the national and public discourse. |
