Discussion On Chinese Network News Charges And Management Issues

With the changing of the times and the development of information, the internet media not only enriched the communication, changed the pattern of the media, but also has changed the field of news dissemination. The internet media is more advantage than the traditional news media. The old and new media collides inevitably. Under the condition of fierce market competition, the implementation of network news become one of the problems that national people concerned about.Across the entire media market, on the charges for the network news, the discussions remain preliminary both theory and practice, China is no exception. By synthesizing domestic and overseas research, this article based on journalism, communication science, economics, law and other basic theory, trying to discuss the implementation of network news on the method of philosophy and speculation, developed the new state of understanding.Firstly, the article described the charge on the network news and its management in general, described the basic issues discussed in detail. Pointed out the definition of network news and the content of network news fees and charges is strategies and tools of media. Subsequently, an overview of the network news and the development charges background profiles.Is this feasible? Network News charges has been troubled the media operators for many years.Now, we are facing charges of Internet news, site features orientation bias, the vague awareness of copyright, the audience is not reading habits, online payment defects, the homogenization of news content, the new streaming media audience, portals, search engine competition and many other issues. In some ways, whether out of a crisis to save the newspaper, or from the media the opportunity to consider the development of networks, how to charge the effective implementation of the network news is the current problem to be solved. This paper put forward the following strategies for the operation:accurate positioning site; improve laws and regulations, improve the legal awareness and professional ethics; develop a loyal audience, build brand experience; improved network technology, innovation means of payment, return news standard,provide high-quality and differentiated news; fusion media, integration of resources, the development of multi-media intersection. As new profit patternl, Network News will eventually become a trend. Finally, this paper will give some advice on network news charges and management, make recommendations on the development of that micro-payment by some of the charges and the use of mobile phones, using technology and other value-added services, to make the maximum fees for network news possible, to promote the development of China's network news steadly.