| China's TV entertainment programs began in the early nineties, after nearly twodecades of development already has a large scale, watch TV entertainment shows havebecome a staple of one of the main leisure. This phenomenon is the formation of a deepsocial roots, including the need for the development of popular culture, new mediatechnology, widely used and driven by commercial interests.TV entertainment programming visual design logo design is an important part of the overallquality of the program is important. Entertainment TV logo design logo design is a specialfield, it has both the general rules of logo design, but also within the context of televisionentertainment that special laws. This paper analyzes mass communication and the theory ofsemiotics of television entertainment programs on the logo design guide, to explore the logodesign of television entertainment programs and methods of the general design rules. Thisstudy will undoubtedly provide some reference for the design of practical suggestions.Full-text content is divided into five parts: Part I, first of all explain the origin of the subject,innovation and research methods, then the interpretation of the relevant concepts; thesecond part, the main analysis of the history of television entertainment programs and thestatus quo, and pointed out the importance of logo design program; third part of the theoryof the mass media of television entertainment programs on the impact of logo design,including the Marshall McLuhan's "global village" and Paul to Vincent's "human tendency"theory, In the discourse analysis of relevant cases to prove through the point of view; fourthpart, which focused on television entertainment programs in China's symbolic logo designperformance are discussed in the television entertainment programs in China were symbolicsigns classification to express their views in a more intuitive ; fifth part concludes the paperand pointed out that China's TV entertainment logo design deficiencies and future trends. |
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