The Research On Intrinsic Affinity Of News And Reports

For the research on intrinsic affinity of news, reports can be considered as having the same meaning with communication. Also, the interactivities of the subject and object in the process of news dissemination are emphasized as well as the stabilities of cognitive achievement. The news works we usually mentioned are focused on the advertising effects which are generated after the dissemination of the news. The main objective of this research is to propose a new equal, plain, harmonious and effective communication method from the angle of modern cognitive psychology to construct a people-centered communication model. Through the analysis, equal and plain communication will be took as mid-means and the perception of news report will be used as crucial part.In view of the cognition subject, the intrinsic affinity of news can be determined by the effectiveness evaluation of the combining perception with cognition. The dominating media expectations of communicator and feedback from audiences can be reflected in the news report. The content and style of reporting, promotion of consensus guidance, gathering of media competitiveness and the aesthetic evaluation of value spread will be related during the research on the intrinsic affinity of news. So the connotation of the intrinsic affinity of news should be determined clearly in the practice of reporting. The reality and practicability of the scientific evaluation should also be highlighted.Combining with the deficiency of the research on the intrinsic affinity, the multi-disciplinary analysis is performed using the theory of ethics and communication for the intrinsic affinity of news, especially the owe-affinity problem. And the reports with or without intrinsic affinity will be summarized. Meanwhile, the essence, origin, value, constitute factors, current status, possible solutions, requirements and the internal and external reasons for the restriction of the news intrinsic affinity should be analyzed deeply applying the combination systematic approach of essence and case research. The conclusion we got is that the inheritance and development of the thought of "Humanist" is the essence of intrinsic affinity of news. To enhance the intrinsic affinity of news, reporters need to change the journalistic conception, grasp the communication skills and improve the reporting way to achieve the harmonious development of socialist journalism fundamentally.