The Consideration On Government Regulation And Intervene Of New Media

Communicate is the common behavior of human beings, but not the power of communicate. The power of communicate becomes one of the social powers mainly because of the inequality of information resources. In mass media period, the media is the most important resource of and access to communicate. One can be in control of the power of communicate by controlling the medias. The power of communicate has always being controlled by the government and the elite class in history, by means of policy, technology or supervision, through the control of the right of access to the media. Things changed when new media appears. The new media is much more democratic and a media belongs to the grass root. In this situation, the traditional means of policy, technology and supervision face challenge and have to be changed. So the government has to change its philosophy and strategy, and turn to a"soft"means-public relations to control the new medias.