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Research On The Communication Modes Of SNS (Social Network Site)

Posted on:2011-07-04Degree:MasterType:Thesis
Country:ChinaCandidate:X GaoFull Text:PDF
GTID:2178330338486221Subject:Communication
Abstract/Summary:PDF Full Text Request
The rise and growth of online community has become one of the most important internet performances in recent years. Among various types of the online communities, Social network sites (SNSs) were particularly noticeable. In less than a decade of its development, SNSs have become a necessity for the contemporary users. One of the reasons for its strong development is, it has integrated different types of communication, as well as incorporate and support diverse and convenient mode of communication. This article sets out to address this question.Research on the communication mode of SNSs has shown both theoretical and practical significance on development and integration of online communities. In this article, the writer uses the framework and research information from journalism, communication studies and sociology to inspect major transmission activities under the environment of SNSs, trying to fully describe it from a macro perspective.The article examined SNSs from its definition, theoretical foundation, formation and characteristics to understand the practice, implication, culture and meanings of the site. Then follow the four types of communication (self-communication, interpersonal communication, group communication and mass communication), the article discussed the integration of various communication types and its characteristics and functions. This four types of communication is diverse and comprehensive, which makes the user's communication behavior contains more than one type of communication. Therefore, the writer demonstrates the issue from five elements of communication behavior (transfer, receiver, content, channels, and feedback) as starting point.In the last two chapters, the writer discussed the issues involved with SNSs based on the previous research, also from the aspects of legislation, government regulation, sites, users, and public opinion guidance, the article brings some recommendations on how to regulate the communication mode of SNSs.
Keywords/Search Tags:Social Network Site, Communication Types, Communication Mode, Integration
PDF Full Text Request
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