The Innovation Of Editorial Idea Of The Traditional Journal In Internet Era

With the rapid development of the Internet , information grows very quickly. Because of the advantages of the Internet (such as Propagation speed, Strong interaction and rich content, etc.), China's traditional journals encounter a crisis of survival. Traditional journals have gone through ups and downs since 60 years ago. With 60-year's history, our traditional journals have formed their own unique characteristics. The editors of the traditional Journals in China have accumulated a wealth of running experience. After absorbing all kinds of experience in advanced journal of Founding a magazine, the major editors have a positive attitude to face the dual impact brought by the Internet and its derivatives ---network journal. In this paper, from the characteristics of Chinese traditional journals and history, we can analyze the journal's presents new features and the advantages of the Internet in contrast to traditional journals. In addition, based on the characteristics of the traditional journal itself, we analyze its advantages and disadvantages. Finally , from the traditional concept of journal editors, we analyze the meaning of the editor idea, the reflecting of edit innovative ideas in the editorial activities, Innovative ways of editor idea and How to train the awareness of editor idea innovation, trying to find the new opportunities to traditional journals in development times. Actually, Journal editors edit their own ideas and knowledge learned from school, experiences accumulated in the course of work and life, and their personal interests as well as hobbies together .This editing idea will purposefully guides the editors to work in editorial activities conscious. So, editing idea plays a very important role in the constraints and the promotion to the survival and development concept for the journal. Concept innovation is human innovation in the end, and it is the innovation of human's thought and practice. This awareness of this innovative concept can be obtained by training day after day, thus, this article not only emphasizes the editing idea's innovative ways, but also stressed training the innovative sense of editor.