Developing Idea Of Newspaper In The Era Of Internet

Before the advent of Internet, newspaper was one of the main tools of information communication, and now Internet is the fourth communication media after newspaper, broadcast and television. If newspaper kept on maintain the current style, it will be hard to survive and make progress during the Internet times, so it is of great theoretical and real significance to research and explore the surviving strategy for newspaper in the era of Internet.This thesis based on review the development history of newspaper, focus on discussing about surviving logic, surviving foundation, surviving strategy of newspaper this traditional media in the era of Internet. According to the surviving reality of Internet media and traditional media, by adopting comparison angle, the author prospects the development and countermeasure of newspaper in the era of Internet in china. The thesis adopting the combination of documents and instance, theory and practical, history and reality, using theoretical and view points of journalism and communication, as well as using the latest research achievements of the development of internet and newspaper, discuss theoretical foundation and practical idea of survive and development of newspaper in the new circumstances. The author thinks that in the progressive of media, newspaper is still an energetic and characteristic news carrier with special feature and vitality. So long as we kept on with the tide, enhance the advantage from Internet media, the newspaper will play a very important role in 21st century China. The author emphasized that mutual influence of Internet media and traditional media is an unignorable factor in this development.