The Current Situation Of The Life Service-Oridented Newspaper And Its Market Development In Urumqi

With the continual emergence of various media, the status of life service-oriented newspapers gradually being influenced to a certain extent. So we need to analyze the readerships and competitors of these kinds of newspapers to estimate correctly our own strength as well as that of our opponent, to define their positions and newspaper types and enrich the content according to their needs, so that every aspect of the text becomes simple and refined. Creating the brand effect, high lighting the personality. For different regions, use appropriate marketing strategies, improve the publicity to get better effects. This article has done a series of studies on the life service-oriented newspapers in Urumqi and pointed out the development direction.In the first chapter, the author analyzed the current situation of the life service-oriented newspaper, their ways of success, and the existing problems in their development processes, and she made a conclusion. In the second chapter, the author analyzed market positioning and product features of the life service-oriented newspaper. In chapter three, the author analyzed the Examples of the most popular life service-oriented newspapers. In the last chapter, the author gave her own insights to the life service-oriented newspapers and put forward some ideas for their prospects in Urumqi.