| It is our country modern publishing industry to establish and rapid development period of the republic of China, is also booming books advertisement and the most active exquisite historical period. At the time of large publishers such as the commercial press, zhonghua, world publishing company, almost made it a new book out, will be broadcast. Small and medium-sized bookstore bookstore are also published in combination with its own strength and scale on the basis of the varieties of books and periodicals, tries to use a variety of ways. The fierce market competition, made of books and periodicals publication operators commodity consciousness, promote the prosperity of the book industry advertisement and prosperity.The 1927-1937 for the publishing industry development is the most brilliant ten years of the republic of China. This paper adopts the research method of "theory of history with" there through empirical research, in the picture, on the basis of historical events, parsing the publication of the republic of China, Shanghai culture. To the "Shen Bao" books advertising as the main object of study, and at the same time, according to the need of narrative branch into other s advertising books, through the advertising this window, explore its behind historical events and cultural phenomenon, political ecological and cultural significance, and build a picture of the republic of China, Shanghai publishing culture.Paper books published, "Shen Bao" from Shanghai advertising, examined is not merely a product of "in fact", but is connected with the social, political, economic and cultural history, and during the period of the republic of China, Shanghai publishing culture some faces, strong sense of competition and sense of space to develop. As a cultural transmission and double main body of market development, in the knowledge, multiple relationships, "The Times" and market constantly playing mediation and, struggling to expand and constructing a modern cultural space. |
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